Understand
I begin by understanding the problem, users, business goals, technical requirements, and constraints.
Available for selected projects
Building thoughtful digital products from interface to infrastructure.
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01—07Inside the system
My approach starts with understanding the problem before choosing the technology. I study the users, goals, requirements, and constraints, then transform complex ideas into clear, manageable systems. I work iteratively—planning, building, testing, gathering feedback, and improving until the product delivers meaningful value.
Product engineering, CRM integrations, workflow automation, and cross-platform experiences
United Kingdom · Available remotely
I begin by understanding the problem, users, business goals, technical requirements, and constraints.
I turn complex ideas into clear user flows, features, priorities, architecture, and manageable development stages.
I develop the most valuable functionality first using clean, reusable, and maintainable code.
I test functionality, usability, accessibility, performance, and assumptions throughout development.
I use feedback, testing results, and real-world usage to refine the product and guide what comes next.
Technology orbit
No inflated percentages—just technologies used to ship, learn, and build well.
Selected work
01Live · Data product
A football match prediction platform that prices every fixture across Europe's top leagues with a statistical model and publishes its own track record.
02Live · Client platform
A CRM-enabled order operations platform for a clothing-label business, coordinating customer enquiries, quotations, payments, production, and dispatch.
03Live · Consumer tool
A mobile-first property research platform that helps renters in England investigate a home and estimate its true monthly cost before committing.
04Live · Marketplace
A made-to-measure fashion platform connecting clients with designers in the UK, Africa and the diaspora, from enquiry through delivery.
05Live preview · E-commerce
A T-shirt-first fashion label's storefront and admin, designed as one system in Figma and built to match it — now live as a preview.
06In development · Messaging
An accessible, private real-time messaging app for friends and family, on web and mobile from one TypeScript codebase.
07Live · Client website
A responsive website for RCCG God's Love Tabernacle, a UK church, presenting the ministry, service times, programmes and events for members and first-time visitors.
08Earlier project · Demo may take ~30s to wake
A full-stack campground discovery platform where users can browse, create, update, and review campground listings.
Development timeline
Aug 2024 — Present
Deliver full-stack web products end to end, from requirements and UI design through database schema, APIs, testing and deployment, alongside my primary employment.
Shipped four live products — Scorecast, Feyse Clothing Labels, RentCheck and FeyseFit — with Metheues Clothings and Ohun in development, integrating HubSpot CRM, Stripe, Resend and UK government open-data APIs.
Next.js · React · TypeScript · Python · Supabase · PostgreSQL · Stripe · HubSpot · GitHub Actions · VercelDec 2025 — Present
Operate reach trucks to move, stack, and retrieve palletised goods from high-level racking while completing mandatory equipment and safety inspections.
Promoted from Warehouse Operative, consistently meet daily operational targets, and support colleagues with safe and efficient stock movements.
Reach Truck · WMS · Barcode Scanners · Inventory ControlAug 2024 — Nov 2025
Picked and packed products accurately for store deliveries using voice-pick technology in a fast-paced distribution environment.
Maintained required productivity and accuracy standards while supporting reliable, time-sensitive store fulfilment.
Voice Picking · Stock Handling · Order FulfilmentJan 2022 — Jul 2024
Completed an intensive full-stack programme alongside full-time work, building and deploying React, Node.js, Express and MongoDB applications.
Built projects with JWT authentication and Stripe payments, deployed on AWS Amplify with assets on Amazon S3, and worked in Agile teams on planning, code review and debugging.
React · Node.js · Express · MongoDB · JWT · Stripe · AWSJan 2024 — Aug 2024
Processed recyclable materials in a high-volume environment while following operational, quality, and workplace safety procedures.
Reduced contamination rates by 10% and exceeded production targets by 12%.
Quality Control · Safety Procedures · Production OperationsJan 2024 — Mar 2024
Led sprint planning, daily stand-ups, and retrospectives while coordinating MVP delivery under tight deadlines.
Improved team coordination and workflow efficiency through structured Agile ceremonies and clearly defined sprint priorities.
Agile · Scrum · Sprint Planning · MVP DeliveryJan 2018 — Sep 2023
Managed visa application operations, supported staff development, and improved customer-service processes.
Led training initiatives that increased value-added-service target achievement by 35%.
Team Leadership · Process Improvement · Training · Customer ServiceFrom idea to deployment
Start a project
Have a product to build, a problem to solve, or an ambitious idea? Let’s create something useful.
oluwadamilola.william@gmail.com GitHub LinkedIn